Keyword research
I turn keywords into a site structure and content briefs, based on search intent. At XTB I spent almost three years creating and optimizing educational content: 150+ new articles and 40+ updates.
What is keyword research?
Keyword research maps what your customers search for, which queries they use and what they want from them. I turn that data into proposed pages, an information architecture and content priorities. Search volume is one input. The type of results, the competition and the business value of a topic count just as much.
It pays off most before you build or redesign a site, and when you plan content for the long run. It also gets your company talking about the problem the way your customers do.
What does keyword research include?
I work from Google Search Console, SEO tools and the live SERP. I cluster queries by intent, propose the information architecture and rank the topics. For every cluster I decide whether the searcher wants to buy, compare or learn.
Instead of a long list you get topic clusters in a logical order. Each one has a target URL and an intent profile, so your team knows what type of page and content to prepare.
What is the searcher trying to solve?
The words people type are the starting point. I work out what they want to find, because every query has a job.
From the spreadsheet straight into your site structure
The result is an information architecture proposal. You see which categories and landing pages to create, what to call them and how to link them so the site makes sense to users and search engines.
It can also include a long-term content plan for building topical authority in the areas that bring in revenue. One document gets marketing, development and writers working from the same map, and gives every page a clear role.
What does the output look like?
The core of the output is a map of topics and entities. For each target page it shows which query categories are worth covering. This simplified example comes from a CFD article I led for XTB's education section (queries translated from the Czech original):
| Entity category | Example queries | Intent |
|---|---|---|
| Definition | what is a CFD, CFD meaning | informational |
| How it works | how do CFDs work, CFD explained | informational |
| In practice | CFD trading, how to trade CFDs | informational + commercial |
| Comparison | CFD vs shares, CFD vs futures | commercial investigation |
| Examples | CFD example, CFD leverage example | informational |
| Regulation | CFD ESMA rules, CFD restrictions for retail | informational: rules and limits |
Definition
Example queries: what is a CFD, CFD meaning
Intent: informational
How it works
Example queries: how do CFDs work, CFD explained
Intent: informational
In practice
Example queries: CFD trading, how to trade CFDs
Intent: informational + commercial
Comparison
Example queries: CFD vs shares, CFD vs futures
Intent: commercial investigation
Examples
Example queries: CFD example, CFD leverage example
Intent: informational
Regulation
Example queries: CFD ESMA rules, CFD restrictions for retail
Intent: informational: rules and limits
What you receive
- A query table with search volume, intent and the topic cluster each query belongs to.
- A cluster-to-URL map showing which page carries which intent, what gets built new and what gets merged.
- An information architecture proposal with named categories, subcategories and landing pages.
- A prioritized content plan that says where to start, based on potential and competition.
How the research works
Three steps take you from a pile of queries to a plan your team can read.
- 1Collect and cleanI pull data from every relevant source (Search Console, SEO tools, competitors) and strip out the noise, so the rest of the work runs on queries that matter.
- 2Cluster by intentI split queries into topics by what the searcher wants. For every cluster I set the right page type: a category, a product, an article or an FAQ.
- 3Strategy and prioritiesI decide which topics to tackle first based on search volume, competition and your ability to cover them well.
Testimonials
5.0 / Google ★★★★★ See the reviews on Google
★★★★★
"Thoroughness, quick responses and a passion for the work. Those are the qualities you want. I've really enjoyed working with Mira, and I still do. Recommended."
Patrik Pilous
Freelance consultant
01 / 04
How much does keyword research cost?
Keyword research costs from €950 per project. The final quote depends on site size, depth of analysis and the number of language versions. You get a map of how the site should cover demand and which pages your team should create, merge or rework.
Keyword research
from €950
per project
Classified demand, intent clusters, a URL map, a proposed structure, content priorities and the order to build them in. Includes a walkthrough of the output with your team.
Smaller scope
€240
Intro consultation
Only need to settle the structure of one section or get a second look at an existing proposal? The intro consultation covers that without the full research.
Your designer, developers and writers can use the output straight away. Final prices. I'm not registered for VAT.
What makes the difference
- Queries clustered by search intent
- A proposed site structure (URLs, hierarchy)
- A content map, from landing pages to FAQs
- Cannibalization and dead-end pages caught before launch
FAQ
How much does keyword research cost?
Keyword research costs from €950 per project. It covers classified demand, intent clusters, a URL map, a proposed structure and content priorities in the order to build them. The final quote depends on site size, depth of analysis and the number of language versions. I confirm the exact price once I know the scope and the goal. Prices are final; I'm not registered for VAT.
Is keyword research worth it for a new site?
Yes. Research before launch lets you design URLs, categories and landing pages around what customers search for. That makes it far less likely you'll be rebuilding the structure a few months after launch.
Does it help with a redesign of an existing site?
Yes. Before a redesign it shows which pages and URLs carry organic value, where pages cannibalize each other and what the new structure is missing. Together with a redirect plan it lowers the risk of losing organic traffic after launch.
Do I get a proposed structure and URLs?
Yes. The output is a concrete information architecture proposal: which categories, subcategories and landing pages the site needs and what to call them so they make sense to users and search engines.
Can writers work from it?
Yes. Every topic cluster gets an intent profile: what type of content the searcher expects, which questions the page has to answer and what role it plays in the customer journey. Your writer knows what the page is for before writing a word.
How do we avoid cannibalization?
I group queries by intent and give each main cluster one primary target URL. Then I check overlaps in the SERP and how your current pages perform. That keeps cannibalization down without falling back on a mechanical one-keyword-one-URL rule.
Can I do keyword research myself?
You can handle the basics: pull queries from Google Search Console and Google Keyword Planner, go through the top results for your main topics and sort the queries by intent. Professional research pays off mainly for a new site, a redesign or a large e-shop.
What do you need from me before the research?
Read access to Google Search Console, a sense of your business priorities (which products or services you want to sell most) and, for an e-shop, the list of categories. I pull the rest of the data from tools myself.
How long does the research take?
Typically 1–2 weeks, depending on the scope. That covers collecting and cleaning the data, clustering, intent mapping and preparing the output with recommendations. I set the deadline up front.
Do you cover local queries?
Yes. If local SEO is part of the strategy, local queries get their own topic cluster. The output can then include recommendations for your Google Business Profile and local landing pages.
Tell me what you need to solve
Tell me what you are working on and what you want to achieve. I propose the next step and a scope of work. We agree on the price before starting.