SEO that understands code
My IT background includes Python, JavaScript and C#. I understand Next.js, SSR, hydration and structured data, and I built the site you're reading. That helps me turn findings into useful work for developers.
Miroslav Planansky · SEO consultant
SEO priorities your team can actually ship
Your customers are searching – on Google and in AI. I help marketing teams find what holds their website back and turn the findings into concrete tickets for developers. I specialize in technical SEO, Next.js and React. By agreement I also help with implementation and verify what was deployed.
Book an intro call
See approach and results15 minutes, free. We go through your site and pick the right next step.
6+
years in SEO
5.0
Google rating
20+
markets at Flashscore
10+
years in marketing
I've worked with
Livesport and Flashscore are one employment, XTB a previous role; the rest are client projects.
Why hire me
What makes me different from a typical SEO consultant?
I combine marketing, technical SEO and hands-on development, with enough business context to make the recommendations practical.
AI from models to workflows
I have worked with generative AI since the GPT-2 era, from model principles and data to analytics, automation and AI-assisted development. I design workflows with clear permissions, review and human accountability.
SEO across the customer journey
I connect organic search with UX/UI, landing pages, brand, PR, content, creative and social teams. The goal is not isolated rankings but a clearer route from discovery to a business result.
What I do
Services
From a one-off audit to an ongoing retainer.
All services01
SEO consultation for one decision
Do you have a proposal, a problem or several possible routes? I review your site and materials in advance. In 60–90 minutes we choose the next step and you get a written recommendation. From €450.
Discuss a specific decision02
SEO audit
Not sure why the site is not growing? I check technology, structure and content and prepare priorities for your team. Full audit from €1,800; focused diagnostic from €1,000.
Scope an audit03
Technical and JavaScript SEO
Dealing with indexing, rendering or a platform change? I check what users and search engines receive and prepare developer tickets including deployment verification. From €1,800.
Discuss a technical issue04
Ongoing SEO partnership
Need priorities turned into changes every month? We agree on areas, responsibilities and measurement. I adjust the plan as results come in. From €2,000 per month.
Discuss ongoing work05
Advisory for in-house teams
Have your own team and need a second opinion or more senior guidance? I review priorities, help with decisions and hand over methods the team keeps using. Workshop from €1,250; ongoing advisory from €3,500 per month.
Discuss your team's needs06
Visibility in AI search
We find out where your brand appears and which sources AI draws on. You get a baseline measurement and a plan for site, content and public brand information. From €1,000.
Check brand visibility07
AI for marketing team workflows
We pick one repetitive task and verify whether AI does it faster at the required quality. On rollout I hand over a working process, documentation and human-review rules. From €1,600.
Discuss a process to automateSelected work
Case studies and experience
Livesport / Flashscore
SEO Growth Engineer · betting · 2025–presentI am responsible for content and technical SEO of Flashscore's betting section across 20+ markets. According to internal data the section I lead is growing faster than at any point in its history (employer's non-public figures).
Technical SEOGlobal scaleAI
20+
markets
YoY
growth
Tech
JS stack
XTB
SEO Manager CZ/SK/HU · 2022–2025Three years of SEO in regulated fintech across three markets. I wrote and edited most of the articles in XTB's education hub myself.
YMYL / financeMulti-countryContent
3 yrs
YMYL
3
markets
Evergreen
content
StudioPosh
Freelance · local SEO + GBP · 2023–presentA local business nobody could find online. Roughly within the first year of our work together the site grew without ads to 300+ organic visits a month and 450+ ranking keywords (client's Ahrefs and GSC data, not public).
Local SEOWordPressGBP
300+
visits / mo (client data, ~first year)
450+
keywords (client data, ~first year)
€0
on PPC
AI and agents
I build AI workflows that actually run
For marketing and SEO teams I design and build agentic workflows: custom skills, MCP servers and automations on your own data. No hype — a process with human review your team uses the very next day.
Claude Code in marketing practice
Audits, keyword data, content operations and reporting from one working environment. I use these workflows in practice and adapt them to each team's controls.
AI agents and automation
Repetitive routines such as briefs, analysis and publication checks can run as reviewed workflows. Your team keeps control of decisions and sensitive data.
Training for your team
A practical workshop using your own tools and safe sample data. Your team leaves with repeatable workflows, limitations and review rules.
AI consulting SEO for the AI era AI Marketing Workflow Sprint from €1,600 · team workshops from €1,250
claude-code · marketing
$ claude "scan GSC and flag pages with a CTR drop"
✓ 14 pages flagged, new title suggestions ready
$ claude "compare our /seo-audit page against the top 10 in the SERP"
✓ analysis found 6 missing topics
$ claude "draft a brief for the keyword research article"
✓ brief with outline and internal links done
Pricing
Transparent pricing.
No “price on request”. Every engagement has a defined scope and a public starting price. You pay for diagnosis, priorities and an implementation-ready plan, not for hours in a tool. You're probably wondering which format fits you — that's exactly what the free 15-minute intro call is for. Enterprise advisory for in-house teams runs from €3,500 per month.
SEO DECISION SESSION
from €450
per session · 60–90 minutes
- →One concrete decision or blocker
- →I review your site and data up front
- →60–90 minutes with a senior specialist
- →Written recommendation and next steps
AUDITS & SPECIALIST SPRINTS
TOPfrom €1,000
per project · full audit from €1,800
- →One clearly bounded problem or area
- →A verified diagnosis, not a tool export
- →Priorities ranked by impact and effort
- →Implementation-ready output for your teams
ONGOING PARTNERSHIP
from €2,000
per month · recommended minimum 3 months
- →Agreed active workstreams and priorities
- →Strategy, execution and implementation review
- →Works with marketing, content and development
- →Regular measurement and course correction
Free intro call
Your customers are searching. Will they find you?
A 15-minute call over Google Meet. I'll suggest concrete next steps for your site and current stage of business. Free and without commitment.
Book an intro call15 minutes · No strings attached
FAQ
What clients usually ask.
Short answers. Missing yours? Email me.
We talk for 15 minutes over Google Meet. I look at your site's current state, your goals and what's blocking you. At the end I tell you honestly whether and how I can help, and what working together would look like. No sales pressure.