Miroslav PlananskySEO Consultant & AI Specialist

Six years in SEO, ten in marketing. I run content and technical SEO for Flashscore's betting section across 20+ markets; before that, three years at XTB in regulated fintech. I work with international clients remotely and prioritize the SEO work that moves revenue.

6+

years in SEO

5.0

Google rating

20+

markets at Flashscore

Miroslav Planansky – senior SEO consultant and technical SEO specialist

Currently

SEO Growth Engineer @ Livesport

I've worked with

Livesport
XTB
StudioPosh
Livesport
XTB
StudioPosh
Livesport
XTB
StudioPosh
Livesport
XTB
StudioPosh
Livesport
XTB
StudioPosh
Livesport
XTB
StudioPosh

Why hire me

What makes me different from a typical SEO consultant?

Three skills that rarely sit in one person. Together they change how your site grows.

01

I read and write code

I understand Next.js, SSR, hydration and structured data. At Flashscore I work on technical SEO across a modern JavaScript stack every day, and the site you're reading is Next.js I built myself.

02

I treat AI as a team of juniors

Juniors that need clear briefs and review, across marketing and development. At Livesport I build agentic workflows that take repetitive work off the team. If automation makes sense for your business, I'll design it for you too.

03

GEO? AIO? LLM SEO? Still SEO.

When your site answers real user questions and the technical layer is solid, you show up in Google, ChatGPT and Perplexity. There is no extra magic on top.

Selected work

Case studies and experience

Livesport / Flashscore

Livesport / Flashscore

SEO Growth Engineer · betting · 2025–present

I lead content and technical SEO for Flashscore's betting section across 20+ markets, driving the fastest-growing revenue share in the section's history.

20+

markets

YoY

growth

Tech

JS stack

Technical SEOGlobal scaleAI
XTB

XTB

SEO Manager CZ/SK/HU · 2022–2025

Three years of SEO in regulated fintech across three markets. I wrote and edited most of the articles in XTB's education hub myself.

3 yrs

YMYL

3

markets

Evergreen

content

YMYL / financeMulti-countryContent
StudioPosh

StudioPosh

Freelance · local SEO + GBP · 2023–present

A local business nobody could find online. A year later: 300+ organic visits a month and 450+ ranking keywords, with zero PPC spend.

300+

visits / mo

450+

keywords

€0

on PPC

Local SEOWordPressGBP

AI and agents

I teach teams to work with AI properly

Claude Code and AI agent training for marketing and SEO teams: concrete workflows built on your own data, ready to use the very next day.

Claude Code in marketing practice

Audits, keyword data, content operations and reporting straight from the terminal. The workflow I use daily at Flashscore and for clients.

AI agents and automation

Repetitive routines (briefs, analysis, publication checks) run as agentic workflows. Your team spends its time on decisions instead of copy-pasting data.

Training for your team

A workshop on your own data and tools. The next day, your team works with AI on its own. No lecture about the future.

AI consulting SEO for the AI era from €150/h · team workshops quoted individually
claude-code · marketing

$ claude "scan GSC and flag pages with a CTR drop"

✓ 14 pages flagged, new title suggestions ready

$ claude "compare our /seo-audit page against the top 10 in the SERP"

✓ content gap report, 6 missing topics

$ claude "draft a brief for the keyword research article"

✓ brief with outline and internal links done

Pricing

Transparent pricing.

No “price on request”. My rates are public. One-off SEO audits start at €900 and scale with site size.

HOURLY CONSULTING

from €100/ hour
  • 60 minutes over Google Meet
  • I review your site before the call
  • Priorities ranked by business impact
  • Written summary afterwards
Book a call
TOP

ONGOING RETAINER

from €100/ hour · 10+ hrs/month
  • Minimum 10 hours per month
  • Strategy, execution and reporting
  • Technical SEO, content and keyword research
  • Monthly results overview
Book a call

ENTERPRISE ADVISORY

€150+/ hour
  • Consulting for in-house SEO teams
  • Experience from 20+ markets at Flashscore
  • Workshops and knowledge transfer
  • Remote and async-friendly (CET)
Book a call

Free consultation

Your customers are searching. Will they find you?

A 15-minute call over Google Meet. I'll suggest concrete next steps for your site and stage of business. No commitment and no sales pitch.

Free consultation

15 minutes · No strings attached

FAQ

What clients usually ask.

Short answers. Missing yours? Email me.

We talk for 15 minutes over Google Meet. I look at your site's current state, your goals and what's blocking you. At the end I tell you honestly whether and how I can help, and what working together would look like. No sales pressure.