SEO that understands code
My IT background includes Python, JavaScript and C#. I understand Next.js, SSR, hydration and structured data, and I built the site you're reading. That helps me turn findings into useful work for developers.
Remote SEO & AI Consultant
MiroslavPlananskySEO Consultant & AI Specialist
Customers are searching for you. Will they find you? At Livesport I run content and technical SEO for Flashscore's betting section across 20+ markets, previously XTB. I help companies prioritize the work that moves revenue – not what merely looks good in a report.
6+
years in SEO
5.0
Google rating
20+
markets at Flashscore
10+
years in marketing
I've worked with
Why hire me
What makes me different from a typical SEO consultant?
I combine marketing, technical SEO and hands-on development, with enough business context to make the recommendations practical.
AI from models to workflows
I have worked with generative AI since the GPT-2 era, from model principles and data to analytics, automation and AI-assisted development. I design workflows with clear permissions, review and human accountability.
SEO across the customer journey
I connect organic search with UX/UI, landing pages, brand, PR, content, creative and social teams. The goal is not isolated rankings but a clearer route from discovery to a business result.
What I do
Services
From a one-off audit to an ongoing retainer.
All servicesSelected work
Case studies and experience
Livesport / Flashscore
SEO Growth Engineer · betting · 2025–presentI am responsible for content and technical SEO of Flashscore's betting section across 20+ markets. The section is delivering the fastest-growing revenue share in its history.
Technical SEOGlobal scaleAI
20+
markets
YoY
growth
Tech
JS stack
XTB
SEO Manager CZ/SK/HU · 2022–2025Three years of SEO in regulated fintech across three markets. I wrote and edited most of the articles in XTB's education hub myself.
YMYL / financeMulti-countryContent
3 yrs
YMYL
3
markets
Evergreen
content
StudioPosh
Freelance · local SEO + GBP · 2023–presentA local business nobody could find online. A year later: 300+ organic visits a month and 450+ ranking keywords, with zero PPC spend.
Local SEOWordPressGBP
300+
visits / mo
450+
keywords
€0
on PPC
AI and agents
I teach teams to work with AI properly
Claude Code and AI agent training for marketing and SEO teams: concrete workflows built on your own data, ready to use the very next day.
Claude Code in marketing practice
Audits, keyword data, content operations and reporting from one working environment. I use these workflows in practice and adapt them to each team's controls.
AI agents and automation
Repetitive routines such as briefs, analysis and publication checks can run as reviewed workflows. Your team keeps control of decisions and sensitive data.
Training for your team
A practical workshop using your own tools and safe sample data. Your team leaves with repeatable workflows, limitations and review rules.
claude-code · marketing
$ claude "scan GSC and flag pages with a CTR drop"
✓ 14 pages flagged, new title suggestions ready
$ claude "compare our /seo-audit page against the top 10 in the SERP"
✓ analysis found 6 missing topics
$ claude "draft a brief for the keyword research article"
✓ brief with outline and internal links done
Pricing
Transparent pricing.
No “price on request”. My rates are public. One-off SEO audits start at €900 and scale with site size.
HOURLY CONSULTING
from €100
/ hour
- →60 minutes over Google Meet
- →I review your site before the call
- →Priorities ranked by business impact
- →Written summary afterwards
ONGOING RETAINER
from €100
/ hour · 10+ hrs/month
- →Minimum 10 hours per month
- →Strategy, execution and reporting
- →Technical SEO, content and keyword research
- →Monthly results overview
ENTERPRISE ADVISORY
€150+
/ hour
- →Consulting for in-house SEO teams
- →Experience from 20+ markets at Flashscore
- →Workshops and knowledge transfer
- →Remote and async-friendly (CET)
Free consultation
Your customers are searching. Will they find you?
A 15-minute call over Google Meet. I'll suggest concrete next steps for your site and current stage of business. Free and without commitment.
Free consultation15 minutes · No strings attached
FAQ
What clients usually ask.
Short answers. Missing yours? Email me.
We talk for 15 minutes over Google Meet. I look at your site's current state, your goals and what's blocking you. At the end I tell you honestly whether and how I can help, and what working together would look like. No sales pressure.