SEO
Senior SEO consultant who sets your priorities.
Six years in SEO and 40+ projects, from e-shops to XTB and Flashscore across 25+ markets. Each one came down to the same question: what's holding growth back, and what to fix first. You get a priority and a plan your team can ship and you can defend to leadership.
Not a fit if you expect a one-off miracle and don't plan to keep working on the site and its content. Someone has to ship the recommendations.
25+
markets where I run SEO at Flashscore
40+
projects, from online stores to fintech
6+
years in SEO
Miroslav PlananskyYou work directly with me
What an SEO consultant does and when to bring one in
An SEO consultant decides what to fix first, and why. I go through the technical setup, the structure and the content, compare them with what people actually search for, and pick the change with the biggest effect on revenue. Then, depending on what you need, I write the brief for your team, oversee the implementation or make the changes myself.
Anyone can ship a website in two hours with AI now. It starts selling once SEO, UX and business sense show up, and that part is my job.
What I cover
Technical SEO
Crawling, indexing, speed, JavaScript rendering and the bugs a release or a migration leaves behind.
Keywords and structure
What people search for, which pages you need and how to link them by search intent.
Content and authority
The content plan, briefs for writers, internal links and chances to earn relevant mentions.
Data and priorities
Search Console, GA4, competitors and the order of tasks by business impact.
Companies usually call me in one of four situations
You're planning a redesign or a migration.
A badly run migration can wipe out years of organic growth. I check redirects, indexing, content and tracking before anything goes live.
Growth has stalled and nobody knows why.
The site grew for a while after launch, then stopped. You need someone from outside to find where it's losing ground.
You want a second opinion on your agency.
I review the priorities, deliverables and results independently. I'm not angling to take over the account.
You're launching a new product or market.
I check demand, competition, keywords and a realistic timeline before you start producing content blind.
SEO for AI search
AI Overviews, AI Mode, ChatGPT and Perplexity add a new layer of organic visibility. The SEO basics underneath stay. Your site still has to be reachable for crawlers, indexable, technically clear and useful to a person.
On top of that, original experience, consistent information and content that works as the source for an answer matter more than before.
Each of these makes your site a better source for classic and AI search alike
Entities and consistency
I align names, facts and relationships across the site, your profiles and the structured data. A model and a person then get the same verifiable picture of the brand.
Original, citable content
I add experience, data, examples and a clear structure. The goal is value a generic answer can't cover.
Measurement and iteration
I set a baseline for mentions, citations and organic performance. After the changes I check what improved and what needs more work.
What you get and what it costs
- Output
- A baseline measurement of brand mentions and citations across a defined set of queries and models, a plan for changes to the site, the content and public information about the brand, and a review after 8 weeks.
- Who it's for
- A company with an established brand and site that wants to know where it shows up in AI answers, and why.
- Price
- Single-area diagnostic: €1,200 – €1,900 per project.
Final price. I'm not registered for VAT.
What an SEO consultant handles in a site migration
Bring the SEO consultant in before the new structure and URLs get signed off. The goal is to keep the pages, content, links and tracking that carry value, and after launch to tell quickly whether a dip is normal noise or a technical bug.
A migration isn't only a domain change. SEO oversight pays off for a redesign, a CMS switch, a move to Next.js, merging sites or a major navigation change too.
Before launch
- Inventory of valuable URLs and baseline performance in GSC and GA4
- Review of the new structure, content and internal links
- 301 redirect map and a test of the indexing rules
- SEO acceptance criteria for the dev team
After launch
- Check of status codes, redirects and canonical URLs
- Verification of robots.txt, sitemaps, server HTML and tracking
- Monitoring of indexing, queries, landing pages and conversions
- Fix priorities by scope and business impact
What you get: a migration plan, a redirect map, a launch checklist and a performance check after go-live.
When to pick a consultant, a specialist or an agency
The difference is mostly how much responsibility they take, how much they can implement and how much context they carry.
| Who | Role | Fits when |
|---|---|---|
| SEO consultant | Sets direction and priorities | You have an in-house team or developers, but nobody who decides what comes first and checks the quality. |
| SEO specialist | Combines analysis and execution | Works across content, tech, data and the CMS. The scope depends on seniority and the type of project. |
| SEO agency | Brings a wider team | You need several specializations in parallel, project management and someone to cover when a person is out. |
SEO consultant
Role: Sets direction and priorities
Fits when: You have an in-house team or developers, but nobody who decides what comes first and checks the quality.
SEO specialist
Role: Combines analysis and execution
Fits when: Works across content, tech, data and the CMS. The scope depends on seniority and the type of project.
SEO agency
Role: Brings a wider team
Fits when: You need several specializations in parallel, project management and someone to cover when a person is out.
Besides one-off consultations I also take on an ongoing SEO partnership with regular execution and measurement.
Why hire me as your SEO consultant
My edge is the combination: international SEO, a result you can check at a small local business, and hands-on Next.js work.
As SEO Growth Engineer I'm responsible for content and technical SEO in the Betting Content Section across 25+ markets. The section I lead is growing faster than at any point in its history (employer's internal, non-public data).
Almost three years as SEO manager for CZ, SK and HU in regulated fintech. I wrote or edited most of the articles in XTB's education hub.
A local site almost nobody could find. Within roughly a year it grew, without ads, to 300+ organic visits a month and 450+ ranking keywords (client's Ahrefs and GSC data, not public).
Technical depth
I built this site and spwork.cz in Next.js. My technical briefs account for modern frameworks, JavaScript rendering and how developers actually work.
I also bring agency-side experience managing e-commerce and service sites at ANT Studio.
Traffic flat and nobody knows why?
I go through the data, the technical setup and the content and name what's holding growth back. You leave with one clear priority.
What you walk away with
The consultation ends with written notes: recommendations and next steps. Briefs for developers and writers come with a single-area diagnostic or an audit.
Written notes after the session
What I found, which decision I recommend and who should do what first.
Next steps ranked by impact
Sorted by impact against cost. You know what to do first.
A developer brief and a content plan
Tickets your developer can pick up and a plan for what to write, in what order and why. These come with a single-area diagnostic or an audit.
A check after 4–6 weeks
What got shipped and how Google responded. Also part of a diagnostic or an audit.
I decide from Search Console, GA4 and Ahrefs data, and from what your team can realistically ship.
How working with an SEO consultant goes
I start with the problem and the data, then set priorities, then check the implementation.
- 1Booking and prepYou book the intro consultation and send a URL plus Search Console access.
- 2Diagnosis and prioritiesI go through Search Console, GA4, competitors and the technical setup. I pick the 3–7 areas with the biggest impact and turn them into tasks.
- 3Implementation and reviewYour team, your supplier or I ship the changes. I check they're correct and after 4–6 weeks I look at how search engines responded.
Testimonials
5.0 / Google ★★★★★ See the reviews on Google
★★★★★
"Thoroughness, quick responses and a passion for the work. Those are the qualities you want. I've really enjoyed working with Mira, and I still do. Recommended."
Patrik Pilous
Freelance consultant
01 / 03
How much SEO consulting costs
You know the price and the expected output up front. I suggest the format based on the problem. The price covers a decision made, a diagnosis or ongoing ownership of priorities. I don't sell hours.
Intro consultation
€450
per session
Two hours live on your site and data, with written notes. A URL and Search Console access are enough.
Ongoing partnership
€1,700 – €3,400
per month, recommended minimum 3 months
Ongoing priorities and active workstreams. Strategy, execution, implementation review and regular measurement.
Workshop and training
€2,900
per day
Hands-on work on one process or problem. A full day, on site or online, with materials and a follow-up.
Final prices. I'm not registered for VAT.
A single-area diagnostic costs €1,200 – €1,900 and a comprehensive SEO audit €2,200 – €4,300 per project. Where you land in the range depends on scope and technical complexity.
How to spot a good SEO consultant
Six signs a consultant knows what they're doing. They work even if you end up hiring someone else.
Shows projects and results
Ask what role they actually had on a project and what you can verify. A client logo on its own says nothing.
Asks about context first
Business goals, team, tech stack and budget. Without them nobody can honestly set a priority or a scope.
Works from data
Uses Search Console, GA4 and other relevant sources, and can tell you where that data stops being reliable.
Can say "don't do this now"
A good consultant narrows the scope and parks the weaker ideas. They don't rate a task by how many hours it sells.
Knows that markets differ
SERPs, local platforms and regulation change from country to country. A good consultant checks before copying a tactic from one market to another.
Explains price and output
Before you start, you know what you'll get, who implements what and how the work will be judged.
What usually comes after a consultation
- SEO auditAn in-depth audit with a plan ranked by priority. Tech, site structure and missing topics, ready to go into execution.
- Keyword researchClusters by intent, a proposed site structure and a content map. Ready for writers and developers.
- Technical SEOCrawling, indexing, performance and JavaScript rendering. I turn technical findings into tickets for developers.
- Ongoing SEO partnershipA regular cycle of priorities, execution and review for companies that want SEO to move every month.
Who consulting is not for
If you expect a one-off miracle and don't plan to keep working on the site and its content, a consultation won't help. It works where someone will implement the recommendations: your team, a developer or a supplier.
If nobody ships the technical fixes or writes the content, the output ends up as an unused document. I'd rather not waste your money or my time on that.
FAQ
How much does an SEO consultant cost?
The intro consultation is €450, a single-area diagnostic €1,200 – €1,900 and a comprehensive SEO audit €2,200 – €4,300 per project. An ongoing SEO partnership runs €1,700 – €3,400 per month; the upper half of that range is senior leadership of an in-house team. Prices are final; I'm not registered for VAT.
What's the difference between an SEO consultant and an SEO specialist?
A consultant focuses on strategy, priorities and quality control: what to do and why. A specialist usually combines analysis with ongoing execution in content, tech and the CMS. The two roles overlap. What matters is who sets the direction and who has the capacity to ship the changes.
When does it make sense to bring in an SEO consultant?
Before a redesign or a migration, when performance has stalled for a long time, as a second opinion on your current agency, or when you launch a new product or market. Typically when you can tell something isn't working but don't know where to start.
When should an SEO consultant get involved in a site migration?
Ideally before the new structure, URLs and content are signed off. Before launch I prepare or review the URL inventory, the 301 redirect map, indexing rules, tracking and SEO acceptance criteria. After launch I check redirects, canonical URLs, the sitemap, server HTML, indexing and performance in Google Search Console and GA4.
What does the output of a consultation look like?
Written notes after the session: what I found, which decision I recommend and the next steps, with who should do what first. A technical brief for developers, a content plan and a post-deployment check belong to a single-area diagnostic or an audit. If you need them, I'll say so in the notes.
Do you work remotely?
Yes. I'm based in the Czech Republic (CET) and work with clients abroad online over Google Meet. Meeting in person makes sense when you kick off a larger engagement or run a workshop.
Do you work with small local businesses too?
Yes. For studioposh.cz, a local business in the Czech Republic, I handle WordPress, local SEO and the Google Business Profile. Within roughly a year the site grew, without ads, to 300+ organic visits a month and 450+ ranking keywords (client's Ahrefs and GSC data, not public).
How long until I see results?
Technical fixes and on-page changes can show within 4–8 weeks. Building authority and stable rankings usually takes 3–6 months of steady work. The pace depends on the state of the site, the competition and how fast changes get implemented.
Do I get the outputs in writing?
Yes. After the consultation you get written notes with recommendations and next steps. A brief you can hand straight to a developer or a writer comes with a single-area diagnostic or an audit, and I match its depth to the problem and to how your team works.
What are AI Overviews and why do they matter?
AI Overviews are generated answers right in Google's results, with links to supporting sources. They can extend your visibility beyond the classic blue links, and at the same time they resolve some simple queries without a click. To be included as a source, a page has to meet the same technical requirements and SEO basics as in regular search.
Is SEO for AI different from classic SEO?
The basics stay the same: indexability, internal links, a good user experience and useful, reliable content. Google doesn't require special schema or an AI file for AI Overviews or AI Mode. On top of that, it makes sense to measure citations, keep entities consistent and add original experience or data that generic content doesn't have.
What does an AI visibility audit deliver?
First I measure where your site and brand appear in AI Overviews, ChatGPT or Perplexity and which sources those systems cite. Then you get a plan of technical, content and entity changes. I recommend structured data or llms.txt only where they serve a specific purpose; neither is a requirement for appearing in Google's AI features.
Tell me what you need to solve
Tell me what you are working on and what you want to achieve. I propose the next step and a scope of work. We agree on the price before starting.
You work directly with me