SEO consultant and AI specialist
10+ years in marketing, 6+ years in SEO
I'm Miroslav. I build AI systems for marketing teams: knowledge, skills, agents and connections to your tools. Behind them is SEO and growth work at Livesport, XTB and my own projects.
You have to love SEO to get good at it. It's six disciplines in a trench coat: tech, content, UX, PR, brand and product. I'm not an agency. If we work together, you work directly with me, remotely and inside international teams.
30+
markets where I've done growth marketing
40+
projects, from online stores to fintech
70+
skills in my own AI system
since 2022
consulting under the MIPACO brand
Career
Livesport / Flashscore
since 2025AI systems for marketing teams
I run content and technical SEO for the betting section across 25+ markets. The job connects strategy, the team's work and a modern JavaScript stack.
XTB
2022 – 2025SEO manager CZ / SK / HU
Almost three years in regulated finance on YMYL topics, where content can affect people's money and big life decisions. Content and technical SEO, plus a large part of XTB's education section.
MIPACO and freelance projects
since 2022SEO consultant and AI specialist
SEO audits, long-term client work, local growth and Next.js websites. In roughly the first year of working together, the Studio Posh website grew without ads to 300+ organic visits a month and 450+ ranking keywords (client's Ahrefs and GSC data, not public).
Marketing
2016 – 2022Strategy, content and data
Hands-on work across marketing, from performance to content and analytics. That's why I treat SEO as part of the business.
Your business comes first
What do you sell, who buys it and where are you getting stuck? I want to understand that before suggesting changes to your site or choosing tools.
For SEO, I connect what you offer with what your customers search for. When building a website, I focus on what visitors need to understand and how they can contact you. With AI, I look for recurring work worth automating.
Then we agree on where to start and what your team can put into practice. Your budget and the team's capacity help me set the scope.
For every change I suggest, I want a clear reason to make it and a way to tell whether it helped.
How I work
- 01
Revenue comes first
I prioritize steps that can move business results. Rankings and traffic serve revenue.
- 02
I talk to developers
I read code and I know Next.js, server-side rendering and hydration. I write recommendations your developers can ship.
- 03
AI does the routine work
Workflows with AI agents save hours of routine work. I automate what makes sense, for myself and for clients.
Let's talk
Tell me what you need help with: SEO, a website or AI. A few lines about your project and where you want to take it are enough. We'll agree on the next step.