Miroslav PlananskySEO consultant & AI specialist
I have 10+ years in marketing and 6+ years in SEO and brand, with experience across 40+ clients. At Livesport, I am responsible for content and technical SEO of Flashscore's betting section across 20+ markets. Before that, I spent three years in regulated fintech at XTB.
I studied IT, work with Python, JavaScript and C#, and build landing pages, web applications and AI-assisted workflows. I also connect SEO with UX/UI, brand, PR, content and the wider customer journey.
Currently
SEO Growth Engineer @ Livesport
Experience
Where I've built my practice.
May 2025 – present
SEO Growth Engineer
Livesport
Responsible for content and technical SEO of the Betting Content Section across 20+ markets, including the UK, Brazil, Italy, France, Poland, Czechia, Slovakia, Romania, Canada and the US. The section is delivering the fastest-growing revenue share in its history.
Aug 2022 – present
SEO Growth Engineer
MIPACO (freelance)
Technical and content SEO, strategy, keyword research, automation, AI-search visibility and web development. I have worked with 40+ clients; the flagship local case is studioposh.cz, with 300+ organic visits a month and 450+ ranking keywords without PPC.
May 2024 – present
Search Engine Optimization Specialist
ANT Studio (freelance)
SEO for agency clients across segments, e-commerce and services alike. Technical optimization, content strategy and link building.
Jun 2022 – Apr 2025
SEO Manager & Content Specialist
XTB online trading
SEO in regulated fintech (YMYL) for the CZ, SK and HU markets. I wrote and edited most of the education hub at xtb.com/cz/vzdelavani, one of the most demanding niches in terms of E-E-A-T.
Feb 2022 – Jan 2023
Marketing Strategy & SEO
CreatiCom
Marketing strategy, SEO and digital growth for agency clients.
Oct 2019 – Jan 2021
Marketing & Media / Data Analyst
Mirage Distribution
Marketing, media strategy and data analytics.
Education
Certifications and courses.
Technical SEO course
Semrush / Bastian Grimm
SEO Course, keyword research & SEO analysis
Pavel Ungr
AI and ChatGPT in practice
AIInstitute
How to use AI tools in marketing
Bebecon
Fundamentals of digital marketing
Languages
English
Professional (B2–C1)
Czech & Slovak
Native
Spanish
Beginner (A1+)
Approach
What sets me apart.
SEO and development
My IT background includes Python, JavaScript and C#. I understand Next.js, SSR, hydration, structured data and JavaScript rendering, and this site is my own build. I can diagnose issues in source code and prepare practical guidance for developers.
AI as a working tool
I have worked with generative AI since the GPT-2 era. My practice covers model principles, data and analytics, automation, AI-assisted development and reviewed workflows for SEO and marketing.
The whole customer journey
I connect SEO with UX/UI, landing pages, brand, PR, content, creative and social teams. Every recommendation has to work in your technical, commercial and operational reality.
Working on your SEO and want a second opinion? Write to me.
The intro call is free. We go through your site and goals, and I tell you straight away how I can help.
Free consultation