Miroslav PlananskySEO consultant & AI specialist
Six years in SEO, ten in marketing. I run technical SEO for Flashscore's betting section across 20+ markets day to day, and before that I spent three years doing SEO in regulated fintech at XTB. I've consulted under the MIPACO brand since 2022, remotely from CET.
I read code, understand modern JavaScript frameworks and build AI workflows. That lets me see problems you won't find in a report and propose fixes your developers can actually ship.
Currently
SEO Growth Engineer @ Livesport
Experience
Where I've built my practice.
May 2025 – present
Growth SEO Specialist
Livesport
Technical SEO and content strategy for the Betting Content Section of Flashscore across 20+ markets (UK, BR, IT, FR, PL, CZ, SK, RO, Canada, USA and more), delivering the fastest-growing revenue share in the section's history. I build AI agent workflows that scale content and save the team time.
Aug 2022 – present
SEO Growth Engineer
MIPACO (freelance)
SEO audits, consulting and ongoing retainers. Flagship case: studioposh.cz, from near invisibility to 300+ organic visits a month and 450+ ranking keywords, with zero PPC spend.
May 2024 – present
Search Engine Optimization Specialist
ANT Studio (freelance)
SEO for agency clients across segments, e-commerce and services alike. Technical optimization, content strategy and link building.
Jun 2022 – Apr 2025
SEO Manager & Content Specialist
XTB online trading
SEO in regulated fintech (YMYL) for the CZ, SK and HU markets. I wrote and edited most of the education hub at xtb.com/cz/vzdelavani, one of the most demanding niches in terms of E-E-A-T.
Feb 2022 – Jan 2023
Marketing Strategy & SEO
CreatiCom
Marketing strategy, SEO and digital growth for agency clients.
Oct 2019 – Jan 2021
Marketing & Media / Data Analyst
Mirage Distribution
Marketing, media strategy and data analytics.
Education
Certifications and courses.
Technical SEO course
Semrush / Bastian Grimm
SEO Course, keyword research & SEO analysis
Pavel Ungr
AI and ChatGPT in practice
AIInstitute
How to use AI tools in marketing
Bebecon
Fundamentals of digital marketing
Languages
English
Professional (B2–C1)
Czech & Slovak
Native
Spanish
Beginner (A1+)
Approach
What sets me apart.
I read code
I understand Next.js, SSR, hydration, structured data and JavaScript rendering; this site is my own build. I diagnose technical SEO issues directly in the source, with no translator needed between me and your developers. For one migration I built a Python + BERT tool that maps redirects by semantic similarity.
AI as a working tool
I build agent workflows at Livesport that scale content and automate repetitive SEO tasks, and I work with Claude and other LLMs daily. I treat AI like a team of juniors: precise instructions in, every output checked.
Business context first
Rankings are a means, not the goal. Every recommendation has to hold up in the data and in your company's reality: technical, commercial and capacity-wise.
Work together
Working on your SEO and want a second opinion? Write to me.
The intro call is free. We go through your site and goals, and I tell you straight away how I can help.
Free consultation