Privacy Policy

Last updated: 24 September 2026

This is an English translation for international clients. The Czech version at /ochrana-udaju is the authoritative text.

On this page

1. Data controller

The controller of your personal data is:

Miroslav Planansky (MIPACO)
Email: marketing@mipaco.cz

2. What personal data the controller processes

When providing services, the controller may process the following categories of personal data:

  • Identification data: first name, last name, title
  • Contact data: email address, phone number (only if you contact me via WhatsApp)
  • Business data: company name, registration number, VAT ID (if you are a business)
  • Communication data: content of email communication, contact form messages
  • Technical data: IP address, cookies, browser information

3. Why personal data is processed

The controller processes personal data for the following purposes:

  • Providing services: SEO consulting, audits, ongoing retainers
  • Communication: answering inquiries, service offers, invoicing
  • Legal obligations: accounting, tax records
  • Website analytics: improving the user experience

4. Your rights

In relation to the processing of your personal data, you have the following rights:

  • Right of access: information about how your data is processed
  • Right to rectification: correction of inaccurate data
  • Right to erasure: the "right to be forgotten" (under certain conditions)
  • Right to restriction of processing: temporary suspension of processing
  • Right to data portability: receiving your data in a machine-readable format
  • Right to object: to processing based on legitimate interest
  • Right to withdraw consent: at any time, without affecting the lawfulness of prior processing

To exercise your rights, contact me by email: marketing@mipaco.cz

5. Cookies

Analytics cookies run only with your consent. You can change your choice at any time via "Cookie settings" in the site footer.

  • Necessary: storing your cookie choice in the browser (localStorage).
  • Analytics, consent only: Google Analytics 4 via Google Tag Manager (Google Ireland Limited). It measures visits and interactions such as form submissions or contact clicks. Data is kept for 14 months and may be transferred to the US under the EU-US Data Privacy Framework.
  • Vercel Web Analytics: aggregate, cookieless visit measurement.
  • Advertising cookies: not used.

6. Contact

If you have any questions about the processing of personal data, contact me:
Email: marketing@mipaco.cz
WhatsApp: wa.me/420735507511

7. Complaints

You have the right to lodge a complaint with the supervisory authority:
Office for Personal Data Protection (Úřad pro ochranu osobních údajů)
Pplk. Sochora 27, 170 00 Praha 7, Czech Republic
Web: www.uoou.cz