AI SEO: become the source the answer cites.
I'm Miroslav Planansky. I run SEO for Flashscore's betting section across 20+ markets, work with LLMs daily and test AI citation tactics on my own site before recommending them to anyone. Remote, CET.
Free 15-minute intro call · no commitment
The shift
What does AI search change for SEO?
AI search adds a new visibility layer: AI Overviews answer queries directly in Google, while ChatGPT and Perplexity answer them outside Google entirely, and in all three the win is being the cited source. Simple factual queries increasingly end without a click. Queries that need detail, comparison or trust still send visitors, and they send them to the sources the answer names.
What it doesn't change is the work. GEO is just SEO: what earns citations (precise answers, consistent entities, technical cleanliness, visible authority) is what has ranked pages for years. If someone sells you GEO as a separate discipline, you're paying twice for one job.
Citability
How does a site become citable by LLMs?
A site gets cited when models can access it, parse it and trust it. Four layers decide that, and they have to work together.
01
Technical access
AI crawlers (GPTBot, ClaudeBot, PerplexityBot) must be allowed in robots.txt and able to read the content without rendering tricks hiding it.
02
Answer-first structure
A direct answer in the first sentence under a clear heading. Models lift passages, and a passage that already is the answer gets lifted.
03
Consistent entities
Who you are, what you do and where, stated identically across the site and structured data. Contradictions cost trust, and trust costs citations.
04
Authority signals
Named authorship, verifiable facts and references from other sites. Models lean on the same E-E-A-T signals Google does.
The technical layer is the usual blocker on modern stacks. If your site runs on React or Next.js, see JavaScript SEO for what AI crawlers actually see.
Scope
What do I do in an AI SEO engagement?
The engagement starts with measurement, because optimizing what you haven't measured is guesswork with an invoice.
01
Baseline measurement
I run a structured prompt set against GPT, Gemini and Perplexity via the DataForSEO API and record where your brand appears, with and without links. That's the before picture.
02
Structure and entity work
Key pages get direct-answer sections, FAQ blocks, structured data and consistent entity statements. Authorship gets named and verifiable, machine-readable where it helps (llms.txt, a machine-oriented about page).
03
Re-measure and report
The same prompt set runs again after the changes settle. You see which gaps closed, which didn't and what the next iteration targets. No vibes, just recorded responses.
Classic rankings stay in scope the whole time. Defending positions and earning citations are one workstream, which is exactly the point.
Curious where you stand?
Ask ChatGPT about your category and see who it names.
If it isn't you, that's the gap we'd be working on. Fifteen minutes is enough for a first read on how closeable it is.
Pricing
How much does AI SEO cost?
AI SEO consulting runs from €100 per hour, the same rate as the rest of my SEO work. Same work, same rate; charging an AI premium for it would contradict everything this page says.
AI SEO consulting
from €100
/ hour
Citability review, entity and structure work, AI crawler access, measurement setup. Scoped after the free intro call.
Within a retainer
from €100
/ hour · 10+ hrs/month
AI visibility folded into ongoing SEO work, with citation measurements as part of the monthly reporting.
Enterprise advisory
€150+
/ hour
For in-house teams building their own AI search playbook. Workshops, measurement methodology and knowledge transfer.
The 15-minute intro call is free. If the underlying issue turns out to be technical rather than content-side, we start with technical SEO instead.
Why me
Why AI SEO with me
I experiment on my own site
mipaco.cz publishes a machine-readable profile (/ai-instructions plus llms.txt) and I measure LLM mentions of my own brand with structured prompt sets, before and after changes. Clients get methods that survived contact with real models.
LLMs are my daily tooling
I work with Claude daily and this site's content operations run on AI-assisted workflows I built. I know what models do with web content because I watch them do it every day.
I run content and technical SEO for Flashscore's betting section across 20+ markets, driving the fastest-growing revenue share in the section's history. AI visibility work plugs into that same discipline.
Want AI in your team's workflow rather than in your rankings? That's AI consulting, a separate service.
FAQ
Common
questions.
6 questions
Is GEO (Generative Engine Optimization) different from SEO?+
No. GEO is just SEO. What gets a page cited by AI Overviews, ChatGPT or Perplexity is the same work that ranks it in classic search: a precise answer to the query, consistent entities, clean technical access and visible authority. Treating GEO as a separate discipline mostly means paying twice for one job.
How do I get my site cited by ChatGPT and Perplexity?+
Make the answer easy to lift: a direct first sentence under a clear heading, structured data, consistent facts about your brand across the site, and no technical barriers for AI crawlers. Citations also follow authority, so an unknown domain rarely gets cited even with perfect structure. I cover all of those layers in an engagement.
Will AI Overviews kill my organic traffic?+
For simple factual queries, some clicks are gone and won't return. For queries where the user needs detail, comparison or tailored advice, being the cited source keeps you in the journey. The realistic goal is to be present in AI answers while defending the classic rankings, and both come from the same work.
How much does AI SEO cost?+
Consulting runs from €100 per hour, the same rate as my other SEO work, because it is the same work with an extra visibility layer. Enterprise advisory for in-house teams starts at €150 per hour. The 15-minute intro call is free.
Can you measure whether AI models mention my brand?+
Yes. I run structured prompt sets against models like GPT, Gemini and Perplexity via the DataForSEO API and record whether your brand gets mentioned and linked. I run the same experiment on my own site, with a published machine-readable profile (/ai-instructions and llms.txt) and before/after measurements, so the advice comes from tested practice.
Should I block AI crawlers like GPTBot?+
If you want citations from AI search, no. Blocking GPTBot, ClaudeBot or PerplexityBot removes you from those answers entirely. The legitimate exception is content you actively don't want used for training; that's a business decision we can go through case by case in robots.txt.
Start working together
Be present where your customers ask, including the AI answers.
I'll check how AI models currently see your brand and where the quickest gains sit. The 15-minute intro call is free, no commitment.
Book a consultationplanansky.miroslav@gmail.com