AI speeds up preparation and repeatable steps, but it needs context, permissions and review. Strategic decisions and responsibility for the result stay with a person.
GEO isn't a new discipline. It's SEO with an extra layer of LLM intent. The foundation is still a technically accessible site, original content, clear facts and a credible author. For AI search I also track mentions, citations and entity consistency.
AI Overviews are here, and they change click-through rates in organic search. SEO isn't dead. It keeps changing shape. Credible sources can help your visibility in AI answers. Nobody can promise a mention or a citation, so I measure them.