SEO
A monthly SEO retainer with a senior doing the work.
Continuous SEO for e-shops and SaaS: priorities, execution and measurement every month, across tech, structure and content. I size the scope around what has the biggest impact in that period.
If a long-term engagement doesn't make sense for your stage of business, I'll tell you straight away, before you sign anything.
25+
markets where I run SEO at Flashscore
40+
projects, from online stores to fintech
6+
years in SEO
Miroslav PlananskyYou work directly with me
What continuous SEO is
An ongoing SEO partnership brings data, tech, content and implementation together. Continuous SEO runs as a repeating cycle of diagnosis, priorities, execution and review. The better I know your company, the better I can tell what moves the business, what can wait and what isn't worth doing at all.
The monthly cycle starts from Google Search Console, GA4 and your current priorities. Depending on the need I work on templates, landing pages, internal linking, the content plan or coordinating development.
If you first need to set the direction, start with SEO consulting. If the starting point is unclear, an SEO audit with a plan ranked by priority can come before the retainer.
A monthly cycle of changes
From template tech to new landing pages and internal linking. Every month the site moves forward on that month's priorities and data.
What you're buying in a retainer
I size the monthly scope around the priorities with the biggest impact in that period. You buy agreed workstreams, prioritization, implementation support, regular planning, measurement and someone who owns the direction.
- What changed: new category structure and internal linking on the key templates.
- What I decided: next month's priority is fixing indexing of new pages. Content expansion waits.
- What I measure: organic traffic and rankings for the key categories against the previous period.
Agreed workstreams
Every period has defined areas of work. You know what's being worked on and why it comes first.
Priorities by impact
I decide what goes first, what waits and what not to do at all. That's the core of what you pay for.
Execution or implementation support
Depending on what you need, I write the brief for your team or ship the changes myself where I have access.
Ownership of the direction
When something doesn't work out or the data points another way, I say so and reshuffle the priorities.
A results overview you'll understand
The monthly overview is short: what I did, how the key metrics moved and what next month's priority is. Besides visibility I track traffic quality, conversions and business impact where the data is available.
In short status calls I set the backlog priorities with you. I work closely with your developers and content team, so recommendations don't stay stuck in a document.
How I work with your team
- Strategy: I deliver the priorities and concrete briefs, and keep an eye on where the site is heading.
- Implementation: It works best with your own development and content people, who get precise material from me.
- External capacity: If a role is missing, I can recommend vetted specialists for development or content.
The three phases of every month
Three phases repeat every month, and each one feeds the next.
- 1Analysis and prioritiesI go through the GSC and GA4 data and pick the steps with the best ratio of impact to effort for the current period.
- 2Execution and briefsI write concrete briefs for development and content, or make the changes myself as part of the consulting and strategy work.
- 3Review and feedbackI track the results of what shipped, adjust the next steps and explain the movement in organic visibility and business metrics.
What the retainer proposal defines
Before you sign, you get a written proposal that makes clear what will happen and what won't. It usually covers these seven points.
| Proposal point | What it says |
|---|---|
| Active workstreams | What gets worked on in the period: tech, templates, information architecture, content, internal linking or measurement. |
| Responsibilities | Who decides, who writes the briefs and who ships the changes. Named for every area. |
| Deliverables | What exactly you get every month: briefs for development, content briefs, priorities and an impact overview. |
| Cadence | How often status calls happen and when the monthly overview arrives. |
| What I need from you | Access to GSC, GA4 and the CMS, a contact person for development and content, and quick approvals. |
| What's not included | Writing all your content, a redesign, project management of your team or unlimited ad hoc tasks. |
| Review period | When I review the scope with you, based on the data and how the project has moved. |
Active workstreams
What gets worked on in the period: tech, templates, information architecture, content, internal linking or measurement.
Responsibilities
Who decides, who writes the briefs and who ships the changes. Named for every area.
Deliverables
What exactly you get every month: briefs for development, content briefs, priorities and an impact overview.
Cadence
How often status calls happen and when the monthly overview arrives.
What I need from you
Access to GSC, GA4 and the CMS, a contact person for development and content, and quick approvals.
What's not included
Writing all your content, a redesign, project management of your team or unlimited ad hoc tasks.
Review period
When I review the scope with you, based on the data and how the project has moved.
Testimonials
5.0 / Google ★★★★★ See the reviews on Google
★★★★★
"Thoroughness, quick responses and a passion for the work. Those are the qualities you want. I've really enjoyed working with Mira, and I still do. Recommended."
Patrik Pilous
Freelance consultant
01 / 03
How much an SEO retainer costs
An ongoing SEO partnership costs €1,700 – €3,400 per month. The final figure depends on site size, technical complexity, the number of markets and languages, how fast changes get implemented and how much of the execution I take over from your team.
Ongoing partnership
€1,700 – €3,400
per month, recommended minimum 3 months
Ongoing priorities, execution or implementation support, review of what shipped and a monthly impact overview.
- The upper half of the range is senior leadership of an in-house team: prioritization, quality control, aligning the people who decide, and reporting for management. Same partnership, bigger scope.
- One month's notice, no penalties. If after three months the work isn't adding value, I'll say so myself.
Final prices. I'm not registered for VAT.
I recommend three months because structural and content work can't be judged honestly any sooner. If you need to settle one specific decision, the intro consultation for €450 is cheaper.
How do you know the retainer works?
- I track queries, landing pages, traffic quality and conversions
- The goal is growth that shows up in your business results
FAQ
How much does an SEO retainer cost?
An ongoing SEO partnership costs €1,700 – €3,400 per month. The final figure depends on site size, technical complexity, the number of markets and languages, how fast changes get implemented and how much of the execution I take over from your team. The recommended minimum is 3 months, because the impact of structural and content work is hard to judge any sooner. Prices are final; I'm not registered for VAT.
Am I buying a block of hours each month?
No. I size the monthly scope around the priorities with the biggest impact. The proposal sets out the active workstreams, responsibilities, deliverables, cadence, what I need from you, what's not included and when I review the scope with you. Unlimited ad hoc tasks and a discounted hourly rate aren't part of it.
What scope of retainer do I need?
An ongoing SEO partnership runs €1,700 – €3,400 per month, and I build the scope on the priorities with the biggest impact. Where you land depends on site size, priorities, implementation speed and how involved your in-house team is. A smaller one-off question is covered by the intro consultation for €450.
How long until we see results?
Technical fixes can show within 4–8 weeks. Stable organic growth usually takes 3–6 months of steady work. The pace depends on the competition, the state of the site and how fast changes get implemented.
What's the notice period?
One month, no penalties. If by month three the work isn't adding value, I'll say so myself. I have no interest in holding on to clients who aren't happy.
What does an SEO retainer cover each month?
The scope moves with the current priority. It can be crawling and indexing, Core Web Vitals, internal linking, content strategy, keyword research or reviewing implementation. Every month you get an overview of the work done, the results and the next plan.
Do you write content as part of the retainer?
By default I prepare the content strategy, topics, structure and briefs, and your team or a copywriter writes the final text. I can recommend vetted writers and then review the text for accuracy and SEO. If you want me to write directly, I scope that separately.
Tell me what you need to solve
Tell me what you are working on and what you want to achieve. I propose the next step and a scope of work. We agree on the price before starting.
You work directly with me