A monthly SEO retainer with a senior doing the work.
I'm Miroslav Planansky. I run SEO for Flashscore's betting section across 20+ markets and take on a small number of retainer clients, so the person setting your strategy is the person writing your briefs. Remote, CET.
Free 15-minute intro call · no commitment
Scope
What does the monthly SEO retainer include?
The retainer covers strategy, execution and reporting in one monthly engagement of 10 or more hours. SEO compounds: each month's work builds on the last, and the retainer is the format that lets it. I learn your business deeply enough to spot opportunities a one-off engagement never surfaces.
Each month runs as a cycle: read the data, pick the work with the best impact-to-effort ratio, ship it through briefs or hands-on changes, and report what moved. No fixed menu of deliverables; the hours go where your site needs them that month.
01
Strategy & priorities
Monthly prioritization from Search Console and GA4 data: what gets the hours this month and why, agreed with you before work starts.
02
Execution & briefs
Dev-ready technical tickets, content briefs for writers, and hands-on changes where access allows. New landing pages, internal linking, template fixes.
03
Reporting & review
A monthly results overview in plain language: what shipped, what it did to organic visibility, what's planned next. You always see what the hours bought.
Working together
How does the collaboration run?
Async-first, in writing, from CET. Briefs, reviews and updates land in your project tooling or a shared document, so nothing depends on calendars matching across time zones. We meet over Google Meet when a decision genuinely needs a conversation.
I work directly with your developers and writers: they get tickets and briefs they can pick up without translation, and I answer implementation questions where the work happens. Once a month you get the results overview, written for whoever owns the budget, no jargon required.
A realistic timeline, stated up front
Technical fixes usually show within 4–8 weeks; structural and content changes compound over a quarter. That's why the retainer makes sense from about three months onward, and why I won't promise positions in any given month. What I commit to is shipped work and an honest readout of what it did.
Pricing
How much does an SEO retainer cost?
The retainer runs from €100 per hour with a minimum of 10 hours a month. The number is on the page because budget fit is the first question, and neither of us should need a discovery call to answer it.
Monthly retainer
from €100
/ hour · 10+ hrs/month
Strategy, execution and reporting in one engagement. Hours agreed up front and reviewed as the work evolves.
One-off consulting
from €100
/ hour
For a single decision or a second opinion. If it grows into ongoing work, it converts into the retainer naturally.
Enterprise advisory
€150+
/ hour
Senior outside view for in-house SEO teams: prioritization, workshops and knowledge transfer alongside their own roadmap.
Retainers often start with a one-off SEO audit (from €900), which becomes the first quarter's roadmap. The 15-minute intro call is free.
Retainer or one-off?
When does a retainer beat one-off consulting?
A retainer pays off when SEO is a channel you're building, and a one-off fits when there's a single decision on the table.
01
Organic is a growth channel
If organic search is meant to bring customers month after month, it needs work month after month. One-off advice ages fast against shifting SERPs.
02
You have execution capacity
Developers and writers in place, but nobody senior owning direction. The retainer supplies the direction and keeps the backlog moving.
03
Content is part of the plan
Content work compounds over a quarter; a retainer keeps the plan, the briefs and the quality control in one pair of hands while it does.
04
You want continuity, not handoffs
Same person, full context, every month. No re-explaining your business to a new account manager twice a year.
For a single decision, a migration review or a second opinion, one-off SEO consulting is the better fit, and the cheaper one.
Capacity note
I keep the retainer roster small on purpose.
A few clients, enough hours each to matter. If the fit is right, we start with a first month scoped on the intro call.
Why me
Why a retainer with me
I run content and technical SEO for Flashscore's betting section across 20+ markets, driving the fastest-growing revenue share in the section's history. Your retainer gets the same operating discipline.
Three years as SEO manager for CZ/SK/HU in regulated fintech, working in exactly this monthly cycle: priorities, execution, reporting, with compliance reading over my shoulder.
Long-term proof
StudioPosh, a local business nobody could find online, grew to 300+ organic visits a month and 450+ ranking keywords with zero PPC, through ongoing monthly work, not a one-time fix.
Retainer hours can also cover keyword research and AI SEO work as the plan calls for them.
FAQ
Common
questions.
6 questions
How much does an SEO retainer cost?+
The retainer runs from €100 per hour with a minimum of 10 hours a month, so the monthly budget starts around €1,000. Scope and hours are agreed up front and reviewed as the work evolves. The 15-minute intro call is free; that's where we size the first month.
What's included in the monthly hours?+
Everything the engagement needs: strategy and prioritization, technical briefs for your developers, content briefs and reviews, hands-on changes where access allows, and the monthly results overview. There are no separate line items for 'analysis' and 'reporting'; it all comes out of the same hours, which keeps me honest about both.
How long until a retainer shows results?+
Technical fixes usually show within 4–8 weeks; structural and content changes compound over a quarter. That's also why the minimum sensible horizon for a retainer is about three months. I tell you the realistic timeline for your site on the intro call rather than promising positions, which nobody can honestly do.
Is there a minimum commitment?+
The format is 10+ hours a month, and I recommend planning for at least a quarter, because that's when content and structural work starts to pay back. There's no long lock-in beyond that; if the collaboration stops making sense for either side, we end it like adults.
How does the collaboration run day to day?+
Async-first and in writing, from CET. You get briefs, reviews and updates in your tooling (or mine), and we meet on Google Meet when a decision needs a conversation. Once a month you get a results overview: what shipped, what it did to your organic visibility and what's planned next.
Do you work with our developers and writers directly?+
Yes, that's the model that works best. I deliver dev-ready tickets and content briefs, answer implementation questions directly in your process, and check what shipped. If you have no team, I can do hands-on work myself or recommend vetted specialists for the gaps.
Start working together
SEO that compounds, month after month.
I'll look at your site and goals and propose what the first month of the retainer should target. The 15-minute intro call is free, no commitment.
Book a consultationplanansky.miroslav@gmail.com