Content
3 terms
- E-E-A-TA framework from Google's quality rater guidelines: experience, expertise, authoritativeness and trust. It isn't a single measurable score or a standalone ranking factor.
- KeywordA word or phrase people use when searching. In SEO it helps describe demand, the users' vocabulary and the intent a page should answer.
- Long-tailThe large number of less frequently searched queries at the long end of the distribution curve. They tend to be more specific, but they aren't always longer, easier or better at converting.