Google Ads and PPC

Google Ads with a clear business goal

I audit existing accounts, build campaigns or manage them over time. We start by defining a valuable lead or order and what you can afford to pay to acquire it.

Discuss Google Ads
On this page
  1. What I help with
  2. What we measure
  3. How we start
  4. How pricing works
  5. FAQ

What I help with

We agree on an audit, a campaign build or ongoing management based on the state of your account.

  • Account audit

    I review conversion goals, campaign structure, search terms, ads and landing pages. You get findings ranked by priority and proposed changes.

  • Strategy and campaign setup

    I plan the account structure, audiences or search themes, ads and budget allocation. Before launch I check tracking and the link between the ads and your offer.

  • Ongoing management

    I review search terms, spend and outcomes. Changes follow the data, with a focus on valuable leads or orders.

What we measure

I check what the account actually tracks before drawing conclusions about performance or budget.

  • Conversion quality

    We distinguish a form submission from a qualified lead and a sale. We agree which outcomes should guide bidding.

  • Campaign economics

    For ecommerce, we use order value and margins. For services, acquisition cost and the share of leads that become clients.

  • A readable overview

    You see what changed, why and what happened. If tracking cannot support a conclusion, I explain what still needs checking.

How we start

Send your website and tell me whether campaigns are already running. We arrange account access when we agree on the work.

  1. Goal and context

    We discuss your offer, customers, past results and budget. We define how we will judge the work.

  2. Proposal and agreement

    You get a scope, a price and the next step. Ad spend and my management fee are agreed separately.

  3. Launch and review

    I check the setup, we launch the agreed campaigns and review results. Further changes depend on what the data can support.

How pricing works

The price depends on the audit or management scope, markets and tracking. You get a specific proposal before work begins. Ad spend is separate.

FAQ

Can you take over an existing Google Ads account?

Yes. I start with tracking, settings and account history, then propose what to keep and what to change. The account and its data remain yours.

Can I book just an audit or strategy?

Yes. An audit or strategy can be a standalone project. We arrange ongoing management only if you need it.

Does your fee include ad spend?

Ad spend and my fee are separate. We agree on the work, its price and budget approval before starting.

What if conversion tracking is broken?

We first agree on fixing or validating tracking. Without reliable conversions, we cannot judge acquisition cost or manage campaigns by outcomes.

Tell me what you need to solve

Tell me what you are working on and what you want to achieve. I propose the next step and a scope of work. We agree on the price before starting.

Discuss your project

You work directly with me

Fill in the short form, send an email, or message me on WhatsApp if it's urgent.

If I'm not the right person for your project, I'll tell you.